Tuesday, September 18, 2012
E Score - How Online Marketers Rate Your Propensity to Purchase
9:22 am edt
Sunday, April 15, 2012
Excited About Two Upcoming Workshops I Will Be Presenting!
On Wednesday, April 18th, I will be presenting "How to Market Your Business Like a Rock Star" at the Professional
Women of Westchester Meeting at noon at Webster Bank in White Plains.
3:59 pm edt
Then, on Monday, May 7th, I will be
moderating "Social Media and Search Engine Marketing - What Every Businesw Owner Needs to Know" for the Yorktown
Chamber of Commerce at 6:00 pm at Sinapi's Ceola Manor in Jefferson Valley.
Looking forward to seeing you
Tuesday, December 20, 2011
Nail Polish as an Economic Indicator?
9:06 am est
Saturday, November 19, 2011
Does Netflix really care?
5:27 pm est
Plenty has been said about Netflix’s screw up in changing their pricing plans,
the subscriber outrage and exodus, and then going back to the original “one size fits all” approach that made
them so popular.
But it you look at their recent partnerships with Amazon Fire and multiple media companies to
stream unique content, it doesn’t seem like they care. Their focus seems... to be on Netflix apps and joint ventures. So while they reverted back, they don’t seem to
be doing anything to kiss up to the customers that made them as huge as they are in the first place. I mean just saying “we’re
sorry, you can go back to the plan you had” doesn’t seem to be nearly enough in terms of customer loyalty.
What do you think?
Thursday, November 17, 2011
1:11 pm est
What every business person needs to know to be
and be a Rockstar!
Face it - whether you realize it or not, you are your own
Don't worry, this doesn't mean you need to get body piercings
and tattoos ....
1) Are passionate about what they do - their career, as is your
business, is their way of life.
2) Focus on the relationship they have with their fans - customers are everything.
3) Are always eager for the next "big idea" or most creative, effective way to market themselves through
multi media and new channels.
It is crucial to be unique, compelling and break through the clutter to understand
your businesses strengths, reach your target audience and build a solid, loyal customer base.
So get ready to bring
out the Rockstar in you!
Our U-N-I-Q-U-E strategic approach is comprised of six
important process steps:
Understand your business
Navigate through the competition.
Investigate how to best position your business.
Question what you can do differently.
the best, most cost effective strategy, message and channels.